What factor is NOT typically considered in market segmentation?

Market segmentation involves dividing a broader market into smaller, more defined categories based on various characteristics that help marketers understand and target their audiences effectively. Consumer preferences and behaviors are essential factors, as they provide insight into what influences buying decisions and how different consumers interact with products or services. Demographic variables, such as age, gender, income, and education level, help identify specific groups that share similar traits, making it easier to tailor marketing strategies to those segments. Geographic regions also play a crucial role in segmentation, as consumer needs and preferences can vary significantly based on location.

In contrast, company revenue streams do not directly influence how consumers are segmented in a market. While understanding revenue can provide insight into a company's overall performance and strategy, it does not classify or segment the market based on consumer characteristics or behaviors. Thus, focusing on company revenue streams does not align with the core principles of market segmentation, making it the correct choice as the factor not typically considered.