A SWOT analysis evaluates which of the following?

A SWOT analysis is a strategic planning tool that helps organizations identify and evaluate the internal and external factors that can impact their success. It specifically focuses on four key components: strengths, weaknesses, opportunities, and threats.

• Strengths refer to the advantages or positive attributes of the organization that can contribute to its success, such as a strong brand, a loyal customer base, or unique technology.

• Weaknesses are the internal limitations or shortcomings of the organization that may hinder its performance, like limited resources or lack of expertise in certain areas.

• Opportunities are external factors that could be leveraged for growth or improvement, such as market trends, technological advancements, or changes in consumer behavior.

• Threats represent external challenges or obstacles that could negatively impact the organization, such as economic downturns, increased competition, or changes in regulations.

By systematically analyzing these four aspects, a company can better understand its position in the market and develop strategies to capitalize on strengths and opportunities while addressing weaknesses and threats. This comprehensive understanding drives effective decision-making and strategic planning.